The Competitiveness and Trade Expansion Program (COMPETE) was financed by the United States Agency for International Development (USAID) and managed by Chemonics International. It was implemented by AGMARK in partnership with Uganda National Agrodealer Association (UNADA), with the intention of integrating smallholder surplus production in Kigezi and the Eastern Regions of Uganda into the Rwanda and Kenya cereals value chain respectively, through Agrodealers located in the two regions.